About the author

Joaquín La Madrid

Economist, entrepreneur and, above all, a father.

My relationship with money began long before I studied Economics.
At 16 I started my first business, La Madrid Libros.
That experience showed me at a very young age what it meant
to buy, sell, negotiate, take risks,
make mistakes and manage my own money.

Then came university, other projects, companies, successes
and mistakes (lots of mistakes).

But over the years a different question came up:
How can I pass these lessons on to my children?

This book was born from that question. Not to teach them how to get rich. Nor to decide for them what to do with their money.
But to give them tools to understand it, make their own decisions and build, step by step, a more independent life.

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